In preparation for UEFA EURO Cup 2024, Coca-Cola sought to create an immersive prediction game that would engage their staff during the tournament. Partnering with Statorium’s football API and JoomSport’s prediction plugin, they deployed a customized prediction platform that allowed employees to forecast match outcomes, compete on leaderboards, and predict tournament winners. The best players who gained the most points where awarded by corporate prizes. The enterprise-level solution featured special bonus challenges, custom graphics, and full technical support, resulting in exceptional staff engagement.
Project Requirements and Coca-Cola’s Sports Heritage
- Long-standing football partnership: Coca-Cola has supported UEFA European football tournaments since 1988, making EURO 2024 a significant event in their sponsorship calendar.
- Staff engagement vision: Seeking to extend the tournament excitement internally, Coca-Cola aimed to create a captive prediction game that would allow employees to actively participate in the tournament beyond passive viewing.
- Technical requirements: The solution needed to be integrated with company corporate sign in system, visually appealing, and require minimal administrative overhead once deployed.
System Architecture and Service
Components used as Key Solutions
The implementation brought together three components:
- Statorium Football API: Served as the data backbone of the operation, providing match statistics, live scores, and player data.
- JoomSport Prediction Plugin: Offered the gaming engine.
- BearDev Development Team: Provided enterprise implementation service, ensuring a turnkey solution with custom modifications specifically for Coca-Cola’s needs.
Architecture Layers
Enterprise Service Excellence
The BearDev team provided Coca-Cola with a comprehensive white-glove service:
The BearDev team handled system configuration, custom development, and deployment, requiring minimal IT involvement from Coca-Cola’s side. Rather than using standard templates, the team created customized progress graphics and tournament step visualizations aligned with Coca-Cola’s branding guidelines. Throughout EURO 2024, Statorium technical experts managed the system maintenance, real-time issue resolution, and user assistance.
Gamification Features & User Experience
Core Prediction Mechanics
The prediction game were based on the core items of JoomSport prediction plugin:
- Match outcome predictions: Staff could predict results for each match, earning 3 levels points system.
- Progressive leaderboards: The system automatically updated player rankings after each match.
Special Bonus Challenges
Beyond the common match predictions, the implementation included the special tournament-long challenges:
- Tournament winner country prediction: Employees predicted the overall EURO 2024 champion.
- Top scorer predictions: Participants could forecast which football player would lead the tournament goals scoring.
Visual Engagement Elements
- Custom developed step progression graphics: Custom visuals showed employees their progress through prediction rounds and tournament stages.
- Ranking change indicators: The leaderboard featured visual indicators (red or green arrows) showing position changes after each match.
Project Outcomes & Client Satisfaction
Implementation Success Factors
- Rapid deployment: The solution was operational within a tight timeline before EURO 2024’s kickoff on June 14, 2024.
- Seamless operation: Despite high participation levels, the system maintained consistent uptime and data accuracy throughout the tournament.
Client Endorsement
Coca-Cola expressed significant satisfaction with the final implementation, particularly noting:
- Comprehensive service approach: The end-to-end solution requiring minimal internal resources.
- Customization depth: Willingness of the Statorium team to build bespoke features beyond standard functionality.
- Technical reliability: Consistent performance during critical match periods with live score updates.
Conclusion
The EURO 2024 prediction game implementation for Coca-Cola demonstrates how strategic technology partnerships can create compelling employee engagement platforms around major sporting events. By combining Statorium’s reliable football data, JoomSport’s proven prediction engine, and BearDev’s custom implementation expertise, the project delivered an enterprise-grade solution.
This case study exemplifies how brands with sports partnerships can extend their sponsorship value through internal engagement tools, creating meaningful connections between global events and employee experiences.